Backstory
Lazar Macher is one half of the dynamic twin duo, The Macher Twins, alongside his younger brother Itzik. Born with a sharp mind and a natural charm, Lazar was always destined for greatness. He and Itzik grew up inseparable, complementing each other’s strengths and weaknesses. As self-made moguls, they built a powerful empire in the world of software development, known for their innovative products and their trademark, iconic tophats. Together, they captivated the business world, admired for their charisma, sharp wit, and business acumen.
However, their story took a sharp turn when they went through tumultuous divorces with their ambitious ex-wives, which caused them to lose their fortune, empire, and public reputation. Lazar, with his unyielding spirit, took the setbacks in stride. Despite facing these hardships, he and Itzik became determined to rebuild their empire and restore their world.
Through their resilience, the brothers acquired Tophat Society, a prestigious business networking and learning group, which was previously owned by the legendary Old Man Giraffe Solman. This acquisition marked a fresh start for Itzik and Lazar, and they quickly began to make waves in the industry once again. Lazar is known for his distinctive style and approach, and he shares his passion for NFTs with the world, frequently highlighting collections that feature tophat traits—his personal favorite.
With his sharp personality, keen business instincts, and unshakable resolve, Lazar continues to rebuild and re-establish himself and his brother, Itzik, in the business world. Together, they are writing a new chapter in their story of resilience, success, and transformation.
